Penn State Cooperative Extension is partnering with several organizations to launch “Pennsylvania MarketMaker.” MarketMaker is an online tool to connect buyers and sellers within the food industry. The tool provides access to free, in-depth marketing information to help farm and food business owners find markets for their products throughout Pennsylvania and other participating states. It also helps those businesses who wish to buy locally-produced food to do so!
Registration is completely free of charge. The registration site is at: http://pa.foodmarketmaker.com/. The national MarketMaker system is being promoted to national restaurant, grocery, and other retail/wholesale associations.
Pennsylvania MarketMaker will provide users with a rich source of demographics and business data to help buyers and sellers find each other. Here’s what users will be able to do with Pennsylvania MarketMaker:
• Access demographic profiles of target markets.
• Locate buyers and sellers within a target region in a map-based format.
• Connect with potentially thousands of buyers and sellers quickly through the Buy and Sell Forum.
Before Pennsylvania MarketMaker has the search capabilities seen on other sites, we must populate the database with agricultural and food producers. While many businesses within the food industry can be obtained through third-party databases, which will be added, we need to populate the database with agricultural producers! The goal is to obtain 250 registrations before Pennsylvania MarketMaker goes live. Register today: http://pa.foodmarketmaker.com/!
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